LullaFeed™ Wins a Mom's Choice Award — Evaluated by Real Parents and Experts

We're incredibly proud to announce that LullaFeed™ has earned a Mom's Choice Award, one of the most trusted seals of approval in the family product space!

About the Mom's Choice Awards

The Mom's Choice Awards has established the benchmark of excellence in family-friendly media, products and services. Parents, educators, librarians and retailers rely on MCA evaluations when selecting quality materials for children and families.

What makes this recognition especially meaningful to us? The MCA evaluation process uses a proprietary methodology in which items are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal and cost — and each item is judged on its own merit. MCA is not a pay-for-award program, and an award is not guaranteed.

In other words, this isn't a rubber stamp — it's a genuine evaluation. And in LullaFeed's case, that evaluation included sending three physical product samples to be tested and approved by real parents. Knowing that moms and dads held LullaFeed in their hands, used it with their babies, and gave it their seal of approval means everything to us.

Why This Matters for Your Family

When you're a new parent, the number of baby products on the market is overwhelming. The Mom's Choice Award seal exists to cut through the noise. Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families.

For LullaFeed, earning this honor validates what our co-founders — a neonatal music therapist and a speech-language pathologist — have dedicated years to building: a product that is safe, effective, and genuinely helpful for families navigating infant feeding challenges.

What LullaFeed Does

LullaFeed™ is the world's first music-powered smart feeding solution. A soft, flexible device attaches to the bottom of your baby's bottle, and as your baby feeds, soothing lullabies play through a built-in speaker. The music pauses when feeding stops — reinforcing active sucking through a technique called contingent music reinforcement, backed by over 30 years of clinical research.

Parents can personalize their baby's lullaby playlist — or record their own voice — through the LullaFeed companion app. The app also tracks feeding duration and patterns, giving caregivers meaningful insights over time.

Whether you're navigating a breast-to-bottle transition, returning to work, supporting a premature infant, or simply looking for a more connected feeding experience, LullaFeed was designed with your family in mind.

A Growing Family of Recognition

This Mom's Choice Award joins a growing list of honors for LullaFeed, including the 2025 Baby Innovation Awards' Bottle Accessory Product of the Year and a finalist designation in the Baby Safety Alliance Awards of Excellence. Each recognition reflects the same thing: a product built on science, heart, and a deep commitment to giving every baby the best possible start.

We're Almost Here

LullaFeed is preparing to launch, and this recognition comes at the perfect moment. If you haven't already, join our waitlist to be among the first families to bring LullaFeed home.

Every ounce matters. Every moment counts. Love every feed with LullaFeed™.