LullaFeed® Named Finalist for 2025 Baby Safety Alliance Awards of Excellence
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We’re honored to announce that LullaFeed®, our music-powered smart feeding solution, has been named a finalist in the 2025 Baby Safety Alliance Awards of Excellence!
Recognized in the Feeding/Bathing/Changing category, LullaFeed stands among the most exciting innovations in the baby and children’s product space. From thousands of products submitted each year, only a select group rise to finalist status — and we’re honored to be part of it.
As the first-ever bottle feeding device to use contingent lullaby reinforcement, LullaFeed is transforming how families approach bottle feeding. By combining smart sensor technology, parent-recorded lullabies, and app-based tracking, LullaFeed helps reduce stress, support oral-motor development, and create bonding moments that last a lifetime.
Why This Recognition Matters
The Baby Safety Alliance Awards of Excellence (formerly the JPMA Innovation Awards) is the longest-running product competition in the baby and children’s industry, honoring standout innovations that make parenting safer, easier, and more joyful. This recognition means LullaFeed has been evaluated by a panel of top safety, media, and retail experts — and found to raise the bar in quality, safety, and innovation.
Finalists like LullaFeed are eligible for special honors, including:
- Parents’ Pick (chosen by parents across the country)
- Innovation Award
- Best in Show
💛 You can vote for LullaFeed in the Parents’ Pick category between September 29 and October 12 at babysafetyalliance.org/page/parents-pick
Looking Ahead
Winners of this year’s awards will be announced at the Prego Expo in Orlando on October 18, 2025 — and we’re counting down the days!
As we prepare to launch LullaFeed to the public, this recognition fuels our mission: to bring peace of mind, personalization, and joy back into baby feeding — one lullaby at a time.
About the Awards
The Baby Safety Alliance Awards of Excellence recognize outstanding products, services, and solutions in the prenatal-to-preschool space. Proceeds from the program support the Baby Safety Foundation, which advances better outcomes for infants and toddlers through research, education, and community support.
Started in 1989, this program is a trusted beacon for parents and professionals seeking innovations that put safety and family well-being first.
Every ounce matters. Every moment counts. Love every feed with LullaFeed®.