Privacy Policy

Last updated: April 18, 2025

This Privacy Policy applies to your use of the LullaFeed® website (lullafeed.com), the LullaFeed® mobile application, and any related products or services we provide, whether accessed online, through mobile devices, or otherwise (collectively, the “Services”).

This Privacy Policy describes how Innovative Therapeutix, Inc. DBA LullaFeed® (“LullaFeed,” “we,” “our,” or “us”) collects, uses, shares, and protects your personal information when you access or use our Services. In this Privacy Policy, ‘you’ and ‘your’ refer to the end user of the Services.

By using any part of our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Services.

1. Information We Collect

A. Information You Provide

  • Name, email address, mailing address, and phone number
  • Account login credentials
  • Payment details (e.g., billing and shipping addresses)
  • Audio recordings (e.g., lullabies or voice messages)
  • Baby-related data (e.g., name, date of birth, feeding logs, weight, sleep information)
  • Any additional content you voluntarily provide (e.g., messages, survey responses)

B. Information We Automatically Collect

  • Device type, OS, browser type, and IP address
  • Mobile device ID and usage data
  • Site interactions, including clicks and page views
  • Cookies and other tracking technologies (see section below)

C. Information from Third Parties

  • Payment processors (e.g., Shopify)
  • Analytics providers and marketing platforms
  • Health integrations (e.g., Apple Health), with your consent

2. How We Use Your Information

  • Provide, personalize, and improve our Services
  • Store and replay audio files
  • Track and display baby development metrics
  • Process transactions and deliver products
  • Communicate with you about support, updates, and promotions
  • Analyze trends and improve our user experience
  • Prevent fraud and maintain Service security
  • Comply with legal requirements

Note: We do not use baby-related data or audio content for targeted advertising.

3. Data Ownership and User Content

You retain full ownership of your content, including audio files and baby data. By uploading content to the Services, you grant LullaFeed a limited, non-exclusive, royalty-free license to use and store this content solely for the purpose of delivering and improving the Services.

4. Legal Basis for Processing (Where Applicable)

We rely on the following legal bases to process your information:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Our legitimate interests (e.g., fraud prevention, analytics)

5. Children’s Privacy

Our Services are intended for use by adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete the data.

6. Cookies and Tracking Technologies

We use cookies, pixels, and SDKs to:

  • Operate and enhance the website and app
  • Remember your preferences and improve user experience
  • Perform analytics and measure engagement
  • Deliver limited targeted advertisements (website only)

You can manage cookie settings through your browser or device. We honor Global Privacy Control (GPC) signals where legally required.

7. Data Sharing

We may share your data with:

  • Hosting, analytics, customer service, and fulfillment vendors
  • Payment processors and fraud prevention services
  • Business partners (only with your consent or where legally permitted)
  • Law enforcement or regulators when legally required
  • Buyers in the event of a merger or acquisition

Note: We do not sell or share baby data or audio content for marketing purposes.

8. International Data Transfers

If you access the Services from outside the United States, please note that your information may be transferred to, stored in, and processed in the United States or other countries where our partners or service providers operate. We use appropriate safeguards such as Standard Contractual Clauses to protect international data transfers. By using our Services, you consent to the transfer of your data to the United States and to the processing of that data as described in this Privacy Policy.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to safeguard your information. However, no system is completely secure, and we cannot guarantee absolute protection. Please notify us immediately if you suspect unauthorized access.

10. Data Retention

We retain your personal data only as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

You may request deletion of your account or data by contacting us at hello@lullafeed.com.

11. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion
  • Withdraw consent at any time
  • Object to or restrict processing
  • Port your data to another service
  • File a complaint with a data protection authority

To exercise these rights, email us at hello@lullafeed.com. We may need to verify your identity before processing your request.

12. Policy Changes

We may revise this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top and, where required, notify you through the Services. We encourage you to review this policy periodically.

13. Contact Us

If you have questions or concerns about our privacy practices, please contact us:

Innovative Therapeutix, Inc. DBA LullaFeed®
3058 Bardstown Road #1035
Louisville, KY 40205
hello@lullafeed.com